Stars Insight, the marketing research community of Mercedes Benz, has been online since early summer 2010. In December 2010, the community decided to program Drupal Commons 1.x and thus decided to integrate crowd-creation.
In March 2011 the newly developed platform went online. It was continuously expanded and maintained and in June 2012 a mobile version was added.
After two and a half successful years, the decision was made to upgrade Stars Insight to the new version 3.x of Drupal Commons in order to benefit from current developments and participate in new possibilities. In March 2014 the switch was completed and Stars Insight was online with a new look and new functions.
In 2011, the community was chosen as a "Best Study" by the German Federal Association for Market and Social Research.
In 2018, Stars Insight wins the Splash Award in the Community/Social category.
Stars Insight helps address current and future needs and desires of target groups with regard to many issues relevant to products and marketing.
"The community 'Stars Insight' is an innovative marketing research tool which mediates a deep understanding o
f customers. It is as fast, flexible, and versatile like almost no other marketing research tool." (Projectmanager of Kantar TNS)
The community was developed on behalf of Kantar TNS.
Goal of the community: Accompaniment of the introduction of the new 2012 A-Class to market. Since 2012 a multitude of other focuses, including electromobility.