Impulse Circle

Impulse-Circle is a market research community of BMW and MINI.

Impulse-Circle was launched in autumn 2018, initially in China, and was expanded a year later to include another community in the USA.

Impulse Circle is a community to:

• gain insights on innovative topics that are new to BMW an MINI
• to overcome limited knowledge regarding CN (compared to EU5 and USA)
• increase our adaption speed to new developments

To stay with this fast paced environment, we need to interact with local customers on a regular basis.

Why global?

• Join forces with markets
• Regionalize & Speed up

The community was developed on behalf of Kantar GmbH.